Asia Brand Power, a newly released report from Kantar Worldpanel, showed that Vietnamese brands are dominating the domestic market. The success of Vietnamese brands is attributed to the close cooperation with Vietnamese retailers. Ly Kim Chi, chair of the HCM City Food & Foodstuff Association (FFA), confirmed that Vietnamese companies dominate fresh poultry and animal meat, vegetables and fruits. RisksThe dominance of Vietnamese companies, to some extent, puts them at risk because they could be the targets for foreign giants planning M&As. Pham Thi Ngoc Ha, director of San Ha, a poultry meat supplier, said Vietnamese companies that understand domestic consumers well are being eyed by foreign investors.

Source: VietNamNet News March 09, 2018 09:11 UTC