MOSCOW—Even taking a financial hit from Italy and the United States failing to qualify, FIFA’s top salesman insists the 2018 World Cup will make its income target. Expected $3 billion broadcast revenue for this World Cup rises from $2.43 billion for the 2014 edition. “We have a clear strategy to embrace our times,” said Le Floc’h, who previously worked on World Cup sales until 2000 with the ISL agency. I can maybe tell you more next week.”More trade with China is also likely, joining 2018 World Cup sponsors Wanda Group, and consumer electronics firms Hisense and Vivo. “They are leaders in their country, they have ambitions to tackle the world,” Le Floc’h said.

Source: thestar November 30, 2017 15:11 UTC