Fine Gael members used business cards from a non-existent company when carrying out polling for the party prior to 2016, The Irish Times has learned. All polling data was gathered in an anonymous format and not retained. “It is clear that the reported behaviour of the political parties is in clear breach of these principles,” said Mr Raben. UnethicalPolling companies have complained that these revelations will damage their industry and the ability to carry out public opinion research. “Anyone that is hiding their true intent – we would see it as unethical,” said Richard Colwell, founder and chief executive of RedC Research, which conducts political polling.

Source: The Irish Times June 10, 2021 18:00 UTC