Creating videos has become a popular sales tactic for Chinese farmers — the clips show increasingly discerning consumers the origins of the product and provide a window into rural life that captures audience imagination. For some it has helped them find a way out of poverty, which the Chinese Communist Party hopes to eradicate by this year. Ma in 2015 took on the family honey-producing business in the verdant hills of Zhejiang Province and thanks to e-commerce apps, managed to turn an annual revenue of 1 million yuan (US$144,204). So in November 2018, with help from his friends in the village, he began posting videos about his life on the farm. Ma now sells between 2 million and 3 million yuan of honey each year, as well as dried sweet potato and brown sugar.

Source: Taipei Times January 08, 2020 15:45 UTC