F1 hopes to fuel growth in North AmericaBy Nicholas Revise / AFP, SAKHIR, BahrainFormula One is well anchored in the US with its American owners and three Grand Prix races, but the sport hopes to push its growing popularity further with the help of Netflix and Apple. The Netflix documentary F1: Drive to Survive, which began its eighth season on Friday, has already taken motor sport’s top discipline into a new dimension. Ferrari’s Lewis Hamilton takes part in a practice session at the Formula One Las Vegas Grand Prix on Nov. 21 last year. Drive to Survive co-executive producer Tom Rogers believes F1 has enormous potential in the US thanks to it now hosting three Grand Prix races — in Miami, Las Vegas and Austin, Texas. This year, five of the 24 Grand Prix races would be broadcast live at giant-screen IMAX theatres across the US.

Source: Taipei Times February 28, 2026 18:00 UTC