Corona’s Constellation Brands brewer is partnering with Coke to release a canned cocktail version called Fresca Mixed later this year. The companies said Fresca Mixed will be “inspired by recipes created by Fresca fans from around the globe,” but did not confirm what flavors will be released. Canned cocktail sales grew 53% last year and are projected to grow another 29% over the next three years, according to data from IWSR Drinks Analysis. Constellation estimates that the new Fresca Mixed will tap into an $8 billion market that is already outpacing hard seltzers in popularity. Coke introduced Fresca in 1966 as a diet sugar-free alternative to its regular sodas.

Source: Daily Nation January 24, 2022 03:43 UTC