Are we witnessing the golden age of programmatic advertising in MENA? Compared to its global counterparts, MENA's programmatic advertising landscape is marked by a distinctive blend of growth and opportunity. In the digital advertising landscape of the region, several DSPs stand out as most utilised, and are pivotal in shaping the digital advertising strategies across MENA. A Mobile-First ApproachIn MENA, the rise of a mobile-first landscape is dramatically reshaping the programmatic advertising arena. These regulations complicate traditional programmatic advertising techniques, which rely on third-party tracking cookies for personalised content delivery.

Source: The North Africa Journal February 23, 2024 12:22 UTC