Brewdog have been getting a lot of stick about their new “Beer Porn” project. The Brewdog Network has, in fact, lots of shows about different things from travel, food, beer to cocktails, so choosing to market it in such a sexualised, laddish way is a little misleading – never mind annoying. For brewers who claim to be at the forefront of the craft movement, Brewdog seems to be increasingly out of synch with it. But like with the Pink IPA, the Beer Porn idea repeats the mistake of reinforcing stereotypes – of women liking things that are pink, of men liking anything to do with sex. Recently they launched their Doghouse hotel in Ohio, with beer taps in the bedrooms, shower beers and hop-infused soaps.

Source: The Irish Times September 08, 2018 04:52 UTC