THE BIG BANG FOR THE BUCK Explainer: E-auction and the IPL media rights Vijay Tagore Share TweetHow much will BCCI earn from this cycle's sale of the IPL media rights? The objective was to arrive at a number that would procure Star Sports the broadcast rights of the IPL. It was a 158% increase in the media rights value for IPL from the previous cycle, one that lifted the league's brand value to another level and wrested the IPL for Star from Sony. Even after succeeding, one could be facing questions over the business model for the winning number. Bid number and its real valueThe auction starts at 11 AM on June 12 with Package A and B rolled out up front.

Source: The North Africa Journal June 07, 2022 13:37 UTC