Explained: Why PV Sindhu is suing some brandsIn the guise of congratulatory posts on social media, some companies used Sindhu’s name and image to increase their visibilitySynopsisBrands are constantly looking for opportunities to build recall and connect with their customers. In doing so, they must take into consideration aspects around individual privacy, consent, and fair trade, failing which, the brand runs the risk of getting tarnished.

Source: Economic Times August 14, 2021 17:36 UTC