According to the expert, up to 99 per cent of coffee products imported into the EU come from Việt Nam, but few consumers know that fact. Aside from coffee, the country’s cocoa, tea, toys, footwear and apparel are also facing the same situation, he noted, adding that European consumers equate Vietnamese goods with Chinese products, forcing importing countries to raise more quality control barriers towards Vietnamese products. The expert urged Vietnamese exporters to modernise their production lines and develop strong brand names for their firms. The top of this pyramid is the philanthropic domain, indicating that benefits produced by businesses go beyond the society’s expectations. Accordingly, Vietnamese firms exporting goods to the EU should understand that local consumers are ready to pay more for goods meeting standards, in an environmentally friendly manner and with social responsibility, he added.

Source: Viet Nam News July 21, 2017 09:00 UTC