He is joining forces with music industry veteran turned whiskey entrepreneur Beckerman as both an investor and creative director. We’re a clear whiskey, we’re in a disruptive package that has never been done before, he’s disruptive, but not in a way that’s not effective. Stillhouse and G-Eazy, both as a persona onstage and who he is as a person, is consistent. I think that’s a type of person. Beckerman: The whole flavored whiskey thing is on fire and it’s become something where women are now drinking whiskey, which wasn’t happening before.

Source: Forbes June 27, 2017 13:52 UTC