A Dunedin business that began as a website design firm has evolved into much more in the last 14 years. MTF Finance, which began 53 years ago, lends money across New Zealand from its nationwide network of franchises and approved vehicle dealers. A three-pronged marketing strategy aimed to increase memorability by positioning MTF Finance as a likeable alternative, delivering consistent messaging across media platforms, and creating a seamless experience. MTF Finance created a ‘‘guardian angel’’ embodied by comedian Josh Thomson, who turns up when Kiwis need him. When he messes up their wishes, the friendly people from MTF Finance come to the rescue with ways of helping people do more.

Source: New Zealand Herald November 07, 2023 02:49 UTC