Just ask former president and Chicago enthusiast Barack Obama:Incredible to have a Chicago team in the Final Four. Because here’s Cinderella’s dirty little secret: Compared to the blue bloods, they generally aren’t great television draws. “From a television standpoint, you really root for the big teams,” CBS Sports Chairman Sean McManus said Friday on Chris Russo’s Sirius/XM show. Kentucky being the blue bloods that they are, and having the television draw that they have, that really hurt us. The 2011 Final Four game between VCU and Butler drew a 8.3 rating and 14.2 million viewers on CBS, 2.5 million viewers less than the Connecticut-Kentucky game that followed it.

Source: Washington Post March 26, 2018 13:30 UTC