Everton hope to capitalise commercially on the signing of former Real Madrid forward James Rodriguez (Joe Giddens/PA)Everton hope to capitalise on the signing of Colombia international James Rodriguez by expanding their global reach. The 29-year-old arrived from Real Madrid on a two-year deal, with the option for a third, on Monday to be reunited with former manager Carlo Ancelotti. Rodriguez has a huge worldwide following – his 95.8million followers make him the eighth biggest sports star on social media – and the Toffees believe this will add to their pulling power in the United States and Latin America. “We have been really pleased by the reaction we have seen already and excited by the prospect of what’s ahead, including establishing our first international office in the USA. “Everton is a big club with big ambitions globally – having James’ on board will undoubtedly help us achieve them more quickly.”PA Media

Source: Irish Independent September 09, 2020 19:18 UTC