Despite Vietnam's massive investment in new venue infrastructure, event organisers in Thailand remain confident the country can still compete for event and festival tourism, banking on a variety of venues and its ability to attract both high-spending attendees and repeat visitors. Organisers believe Thailand still has potential to host events though it lacks a large-scale indoor venue. Meanwhile, retractable roofs are not the most important component for new facilities as organisers can decide in advance which events should held indoors or outdoors, he said. The government should support the private sector by subsidising the licences for international events, such as Tomorrowland, as the previous government approved a budget to host the event from 2026 to 2030, said Mr Upathum. Thailand can look forward to new events next year, while popular shows are set to become even bigger, said Mr Upathum.

Source: Bangkok Post January 04, 2026 23:28 UTC