And yet, as gloomy as the situation may appear for Google and Facebook, the outlook for the rest of the digital advertising industry is even bleaker. What little digital spending there is will still flow to them, leaving smaller social media platforms and publishers out in the cold. Combining a wealth of information about users with the most visited destinations on the internet, Google and Facebook are safe. Last month, Facebook warned that it was already seeing signs of an early pullback. The company debuted a revamped version of its ad campaign Monday that will run entirely online on Facebook, Instagram and YouTube.

Source: bd News24 April 14, 2020 21:11 UTC