The European Super League's intended 'New Era' shirts now in the bargain bin for £2 [Courtesy]A marketing own goal has seen thousands of European Super League football shirts go on sale for just £2. The official jerseys - in the colours of the six English teams who signed up for the ill-fated competition - were meant to retail for £29.99. A spokesman said: “We have been tasked with the challenge of finding buyers for football shirts promoting the European Super League. “A ‘new era’ the shirts say, but now the Super League has been sidelined, these are limited-edition time capsules of the worst 48-hours for any football fan. Manchester City's shirt had a touch of yellow on it [Courtesy]In one of the most vocal grassroots rebellions ever seen the European Super League plan was announced on Sunday night, but collapsed after clubs were forced to withdraw and issue public apologies in the face of protests.

Source: Standard Digital April 28, 2021 16:21 UTC