Western Europe dominated tourism traffic in Dubai last year, with overall year-on-year visitor numbers up 5%. Arrivals from Western Europe stood at 4.1 million in 2025, making up a fifth of total visitor numbers, and up from 3.74 million in 2024. Dubai hosted 19.59 million international tourists in 2025, up 5% year-on-year from 18.72 million arrivals the previous year, as it solidifies its position as a regional and global tourism hotspot. The city welcomed a record 2.04 million international overnight visitors last December, rising 6% year-on-year and edging past last January’s record of 1.94 million tourists. Three Dubai properties found space on the list of the world’s 50 best hotels in 2025, including Atlantis The Royal, Jumeirah Marsa Al Arab, and The Lana Dubai.

Source: The North Africa Journal February 10, 2026 18:02 UTC