Ethiopian Airlines group Boosts ShebaMiles with new Everyday offers Through Loyyal and Finfare Connect PartnershipFavoriteReading Time: 2 minutesEthiopian Airlines partners with Loyyal and Finfare Connect to offer ShebaMiles members miles on everyday purchases, integrating advanced smart contract and blockchain tech. Ethiopian Airlines Group, Africa’s foremost airline and a rapidly expanding global aviation brand, has selected the innovative tech firm Loyyal as its partner for the Access Point flagship solution, enhancing its rewards management system within its loyalty program. Ethiopian Airlines and Loyyal have partnered with Finfare Connect to seamlessly integrate top-tier bank-linked offers (both account-linked and card-linked) through an automated platform tailored for loyalty program owners. Gunjan Kumar, Chief Revenue Officer at Loyyal states, “My relationship with Ethiopian Airlines dates to its STAR Alliance induction. This partnership opens up a wide spectrum of offers, enhancing the value and flexibility of the loyalty program for its members.

Source: Ethiopian News June 11, 2024 07:00 UTC