With the aim of promoting Ethiopian agricultural commodities globally, Tourism Ethiopia and Ethiopian Agricultural Transformation Agency (ATC) launch “Ethiopia: Taste of Origins” brand. Tourism Ethiopia and ATA, along with the Ministry of Trade and Industry (MoTI), have worked closely over the last three years to promote the nation’s agricultural commodities globally through trade and tourism, ATA said in its press statement. Ethiopia: Taste of Origins, derived from the national brand Ethiopia: Land of Origins, will serve as the branding element for all agricultural commodities and food related trade shows. Speaking at the MoU signing ceremony, Lensa Mekonnen, CEO of Tourism Ethiopia, asserted that her office strongly believes that promoting Ethiopia cuts across sectors. Khalid Bomba, CEO of ATA, also noted that promoting the export of agricultural commodities has the power to positively reinforce the Ethiopia brand.

Source: News Business Ethiopia February 08, 2019 10:07 UTC