The National Identity Program of Ethiopia (NIDP) has published an Expression of Interest (EOI) for the recruitment of a public relations firm that will champion a comprehensive national communication strategy aimed at fast-tracking the attainment of a 90 million digital ID enrollment target. The PR firm will assist the Ethiopian government in clearing barriers hindering full acceptance of the digital ID and communicate with citizens attempting to understand the social risks involved in the deployment of the program. The public relations campaign will include half a dozen television advertisements and six more radio ads, in multiple languages. Since its launch in 2021, NIDP has been expanding avenues for collaboration on the use of the Fayda ID which the country has made the principal proof of ID for access to important government an private sector services. Article TopicsAfrica | digital ID | Ethiopia National ID Program (NIDP) | Fayda | national ID

Source: Ethiopian News December 12, 2023 20:47 UTC