The Ethiopian Tourism Organization (ETO) said it is committed to transform the tourism sector through creating massive investment opportunities for developers and exploiting the untapped tourism potential of the country. Ethiopian Tourism Organization Public and International Relations Director Getnet Yigzaw told The Ethiopian Herald that the Organization is endeavoring to attract and engage investors in the development of hotels and tourism industries in tourist destination sites. Following investment developments, the existence of peace and stability within the country, coupled with the religious, cultural and natural wonders of the country, the tourism sector is flourishing remarkably. "These would enable the nation to maximize its benefits from tourism industry," Getnet elucidated. Promoting and identifying country's tourism potential based on research; and giving much focus to supportive investments like hotels are issues that need to be well considered by all stakeholders, Getnet commented.

Source: Ethiopian News July 26, 2017 11:48 UTC