Ethiopia’s JEMLA, a B2B e-commerce wholesale platform that is helping informal retailers access a wide variety of fast-moving consumer goods (FMCGs) products, has onboarded over 12,000 retailers since its launch in late-2021. Zewdie said JEMLA was born out of a desire to bridge the gap between small-scale retailers and the formal supply chain. “Although some local competitors exist in the B2B space, the traditional wholesale market and informal supply chains still dominate the landscape,” said Zewdie. JEMLA aims to address these issues by creating a comprehensive platform that connects retailers with suppliers and financial institutions. “While we are still in the growth phase, our revenues have been steadily increasing as more retailers join the platform.

Source: The North Africa Journal August 06, 2024 07:06 UTC