“Our consumers are expecting experiences that really merge prestige beauty and technology,” said Michael Smith, chief information officer of the New York-based firm. Large beauty industry companies such as Estée Lauder have always invested heavily in innovation. About 240 people participated in the event, including international Estée Lauder teams, college students and technical professionals from other companies. Revlon Inc., another beauty industry giant, in late 2018 formed an in-house technology council led by Chief Technology Officer Chau Banks. “We’ve seen those ‘indies’ or ‘ankle-biters’ really taking a share of the industry,” Ms. Mellage said.

Source: Wall Street Journal March 20, 2019 22:14 UTC