Eslite Spectrum’s online sales double amid level 3 alertBy Crystal Hsu / Staff reporterEslite Spectrum Corp (誠品生活), which runs the Eslite bookstore chain and department stores, has seen e-commerce sales double from June to last month compared with a year earlier, it said on Thursday, as online shopping soared during a nationwide level 3 COVID-19 alert earlier this year. The boost in online sales came as strict disease prevention regulations in May to curb local COVID-19 infections affected sales at traditional retail outlets. Eslite in December last year launched a new Web site and mobile app to further tap into the e-commerce market. Black card status is awarded to “gold card” members who make NT$50,000 in purchases, they said, adding that this low barrier to entry led to the rapid increase of black card members. Black card members on average make 1.2 purchases per week, both online and at retail outlets, they said.

Source: Taipei Times September 10, 2021 15:56 UTC