Small car expert Suzuki has been highly successful in the Thai market thanks to products that suit customer preferences. While the Swift eco car has been its biggest hit, Suzuki also offers other types of “small” vehicles, including MPVs (multi purpose vehicles) like the Ertiga. In many cases the Ertiga is actually the next step for Swift owners, Suzuki hopes. As Swift owners mature, get married and have children, the good old eco car may not be adequate for the whole family, which usually includes in-laws too, particularly in Asian countries. The Ertiga’s goal is to secure customers for Suzuki after they have grown out of the Swift age range and enter family life.

Source: The Nation Bangkok June 01, 2019 06:01 UTC