Davia TeminYou would really think that by now companies in crisis could learn how to get it right the first time. Often in a crisis, the ACT of trying to limit damage or liability in public statements only serves to exacerbate it. This led to all kinds of needless wrangling, where Equifax appeared to be trying to put one over on its defenseless victims. What we are reminded throughout this crisis response is that consumers are not really Equifax's customers...company's extending credit are. Why has Equifax not understood that such a tepid response, clear dissembling, and an unclear remediation plan are infuriating the public more?

Source: Forbes September 09, 2017 17:26 UTC