LeMieux, the premium equestrian brand, has improved product experiences through the creation of a single source of data in partnership with Akeneo, the Product Experience (PX) company and global leader in Product Information Management (PIM). This was impacting data quality and consistency of the product information available to internal teams, 3rd parties, and customers, resulting in a subpar product experience. Additionally, the process of enriching product data was operationally inefficient because of the manual processes of multiple teams checking and entering data. The equine product brand wanted to unify and enrich its product data into a single platform. With each team feeding into the product journey, from product development to ecommerce and marketing, and contributing towards product data enrichment, accuracy and consistency of its product record has improved.

Source: The Times November 14, 2023 11:54 UTC