But Arya feels there remains huge scope for entrepreneurs to experiment with new technology and design to make online learning more engaging and effective in such a massive, underserved market. India has the largest population in the age group of five to 24, with 250 million school-going students, according to the India Brand Equity Foundation, a government trust. Most of the edtech tools in India are outcome-oriented to improve grades, crack exams or get certifications. Polish edtech startup Brainly, for example, claims that 20 million of its 150 million users are in India within a year of its launch in this country. Like many other edtech startups, it uses a freemium model where paying users get special features or freedom from ads.

Source: Mint December 29, 2019 13:30 UTC