The study also found that shoppertainment could unlock $1 trillion (36 trillion baht) in market value for brands in Asia Pacific (APAC) by 2025. As for Thailand, shoppertainment is projected to grow from $3.4 billion in 2022 to more than $12.4 billion by 2025. Therefore, connecting with consumers through shoppertainment — with entertainment first, commerce second approach — is a must. Shoppertianment will redefine the formula of success for brands," said Sirini. Titled "Shoppertainment: APAC's Trillion-Dollar Opportunity", the report surveyed markets across six countries with high potential growth in the Asia Pacific region, including Indonesia, Thailand, Vietnam, Australia, South Korea, and Japan.

Source: The Nation Bangkok August 23, 2022 10:30 UTC