Dagmar StudiosStraight out of the Mad Men era, it appears that the apéritif is making an unexpected comeback. If you've never experienced this phenom, an apéritif is an elegant, oh-so small (often French), refreshing alcoholic liquor taken to stimulate the appetite before a meal. The brand wants to bring people together and make the Europeon apéritif culture one that is an equally valued tradition in the states. Dagmar StudiosHelena Price Hambrecht, Co-Founder and Co-CEO of Haus explained the"European apéritif culture has all of the qualities that today's generation of American drinkers want - it's more laid back, it's about people forming connections instead of partying hard. At Haus, we realized that to truly bring apéritif culture to America, we needed to go beyond the bartender and bring beautiful, complex aperitifs straight to the drinker."

Source: Forbes May 22, 2019 18:32 UTC