The VUKA Group introduced new Enlit Africa stand category awards this year, to reward exhibitors who put in that little bit extra to create a magical experience. This year VUKA Group included new categories such as best customer experience, most proactive exhibitor, most creative swag, most creative activation and best country pavilion award. Errol Bryce, VUKA Group Commercial Director, explained the new categories, which were added to the best stands award and best country pavilion, as follow:best customer experience – all-around experience, including live and non-live/digital experience,– all-around experience, including live and non-live/digital experience, most proactive exhibitor – given to the exhibitor who was the most proactive on various social media and truly became Enlit,– given to the exhibitor who was the most proactive on various social media and truly became Enlit, most creative swag – thinking outside of the box, including marketing collateral and activations on the stand,– thinking outside of the box, including marketing collateral and activations on the stand, most creative activation – out-of-the-box ideas that engaged attendees and create a wow moment. “There was a lot of debate; that’s all I’m prepared to say,” Bryce said about the judging. In case you missed it:Day 4 at Enlit Africa 2023: Site visits for a perfect endingAnd the winners of the Enlit Africa stand awards areMost Creative SwagNominees: Schneider Electric; Zest WEG Group; Aberdare Cables; Umgeni WaterWinner: Aberdare CablesBest Stand under 36 square metresNominees: Accuenergy; Wenzhou Natural; WirepassWinner: AccuenergyBest Stand over 36 square metresHuawei; Actom; Waison; Schneider Electric; Landis+GyrWinner: ActomBest Customer ExperienceNominees: Aberdare Cables: Conlog: ActomWinner: ConlogMost Creative ActivationNominees: Huawei; Aberdare Cables; Conlog; Umgeni WaterWinner: HuaweiMost Proactive ExhibitorGE Vernova; STS Association; USA Power AfricaWinner: STS AssociationBest Pavilion StandItaly; Brazil; Canada; USA Power Africa; GermanyWinner: USA (Power Africa)To be a contender for one of these awards next time, talk to the VUKA Group team and be part of Enlit Africa at the CTICC in Cape Town, South Africa, on 28-30 May 2024.

Source: The North Africa Journal May 19, 2023 12:03 UTC