Pubs in England are expected to sell 13m pints on Sunday but strict rules on customer numbers mean hosting the historic final will not be enough to rescue their struggling finances. Billed as the closest thing to being in the stadium itself, sales in bars or pubs showing sport are usually 200-300% higher on big match days during a normal year. However, capacity constraints mean although sales during Euro 2020 are up about 60% on match days, that is only in comparison with poor takings over the past Covid-hit year. As a rule, pubs were only taking 70% of their usual sales which was not enough to break even, she said. “It has brought people together though and pubs are the next best thing to being there,” the company added.

Source: The Guardian July 10, 2021 06:56 UTC