Tyler Williams: At Zappos we have three main targets when it comes to marketing: employees, (the local Las Vegas) community, and customers. Our employees and local community are huge champions of what we are doing. Does the brand shape the community, the community shape the brand? As a company, having a pulse on what matters to the community is way more important than just investing money in your community. As the community changes, your hope is that it comes in line with your core values through your continued influence and inclusion.

Source: Forbes September 17, 2018 16:52 UTC