Remember to bring me the calendar,” her mother had said told her on the phone. For all the digital progress, with the quiet erasure of the more traditional methods (wrist watch, hand-written letter) the picture calendar has managed to hang on, an enduring symbol as much for marking time as a fixture in home and office décor. How the physical calendar became a fixation and enduring symbol owes as much to practicality and convenience as to the art of marketing. The Gregorian calendar (used in most countries), was actually not mass-produced like it is now, until the last century, and was mostly an item of grandeur. “Hardly anyone consults the calendar anymore, but the calendars are good for marketing.

Source: Daily Nation January 07, 2018 18:22 UTC