Endorsements Emerge As Flashpoints Of 2024 Election Major newspapers withdraw support as celebrity endorsements struggle to sway votersWith the 2024 U.S. Presidential Election fast approaching, the role of endorsements—whether from major news organizations or celebrities—has become more contentious and complex than ever. A New York Times analysis illustrated the paradox: celebrity endorsements can generate headline buzz yet fail to connect with voters concerned with mundane but pressing issues like the economy. With Trump’s chronicled aversion to conventional media outlets and Harris’s reliance on traditional endorsements, the varied strategies highlight the uncertain terrain both campaigns navigate. The rise of alternative media and influencers has been pivotal, with figures like Joe Rogan pulling younger, more diverse audiences who may overlook traditional media altogether. Despite the significant endorsement power of high-profile celebrities of yesteryears, the political narrative suggests another evolution is underway.

Source: New York Times November 17, 2024 00:07 UTC