When digital trust is no longer optionalFilip Graovac, Deputy Country Representative of The Asia Foundation (TAF) in Vietnam, said digital trust is the foundation of all business activities in the digital environment. “Digital trust is not optional, it is essential,” he emphasized, noting that this trust directly translates into consumer confidence, repeat purchases, and a company’s reputation within the community. He warned that when digital trust erodes, businesses tend to withdraw from the digital environment. Accessible solutions for small businessesFacing these challenges, experts believe that building digital trust must start with people and communities. Small businesses have strong demand for basic security tools but are constrained by cost and human resource bottlenecks.

Source: VietNamNet News December 27, 2025 07:03 UTC