BRANDY maker Emperador, Inc. intends to expand its international footprint by introducing more product offerings to boost revenues and improve profit margins in the coming years. Emperador is also strengthening its European presence through its Pedro Domecq brand. The Tan-led company completed its acquisition last year of the Pedro Domecq brand for a transaction price of P4.34 billion. It said it will put up two to three more experiential stores under the Fundador brand apart from its first ever Fundador cafe at the Venice Grand Canal Mall in McKinley Hill, Taguig City. We have created a brandy-drinking culture among Filipinos with our flagship Emperador brand.

Source: Manila Times May 21, 2018 16:07 UTC