Empathetic marketing is defined by transformation to put people first—a focus on innovation and personalization in the face of disruption. Ever-evolving technologies and consumer expectations present both incredible opportunities and hefty challenges for empathetic marketing through change. Digital Adoption and Customer Data Sets the Stage for Empathetic MarketingAs customers navigate the new normal, empathetic engagement has never been more important. This has laid the foundation for empathetic marketing. Marketing Success Doubles Down on Business ValueThe definition of marketing success is evolving, with customer experience joining business value as the profession’s north star.

Source: The Standard October 27, 2020 00:00 UTC