When the Emmys telecast get underway Sunday night, it will honor the best that traditional entertainment has to offer, from network-based shows like "Game of Thrones" to streamed programs such as "Transparent." A nonoriginal VR piece — a marketing offshoot of the Fox series "Sleepy Hollow" -- previously won an Emmy, in the category of user experience and visual design. But never before has a VR piece conceived exclusively for the medium won an Emmy — or any other major Hollywood award, for that matter. A new VR piece by Hollywood filmmaker Doug Liman, for instance, has been garnering attention, including an event at the recent Toronto International Film Festival. "By having a foot in the old world, we want to bring in new people who didn’t even know they wanted VR,” Unseld said.

Source: Los Angeles Times September 19, 2016 00:03 UTC