Emma Raducanu has signed a major sponsorship deal with Japanese brand Uniqlo, after her partnership with Nike came to an end. Raducanu signed with Nike at the age of 15, three years before remarkably winning the US Open as a qualifier in 2021. And later in a short statement, they said: 'Introducing Emma Raducanu, our newest Global Brand Ambassador and Britain’s top-ranked female tennis player. Federer signed a 10-year deal worth £226m back in 2018 after parting ways with his long-term sponsor Nike. After becoming the first qualifier to win a Grand Slam title at the 2021 US Open, Raducanu signed highly lucrative deals with companies including Dior, Evian, HSBC, Porsche and Vodafone.

Source: Daily Mail February 24, 2026 09:38 UTC