He’s the bestselling rapper of all time and the bestselling artist of the 2000s, moving more than 30 million units in a 10-year span. Each of Eminem’s post-hiatus releases—2009’s Relapse, 2010’s Recovery and 2013’s The Marshall Mathers LP 2—became the bestselling rap albums of their respective years. In the four-year gap since The Marshall Mathers LP 2, younger rappers whose stars had been growing finally blossomed into bona fide superstars. In 2016, Drake’s Views shifted a staggering 1.04 million units in its first week; his 2017 playlist/album hybrid More Life shifted 505,000 units in its first week. All the while, music publications began to portray Eminem as an easy punchline, suggesting his undisputed commercial reign may be coming to an end.

Source: Forbes November 30, 2017 18:11 UTC