paving the way for custom-fit apparel, body scanning software, and personalized shopping experiences. Luxury sports brands have also embraced the metaverse, offering virtual sneakers and collectibles, with plans to sell virtual apparel and accessories in the future. Such developments have a profound impact on commerce, prompting businesses to enhance their omnichannel strategies and explore new marketing channels for seamless and rewarding shopping experiences. They are engaging with 3D, AR and VR led shopping experiences and discovering the joys of implementing them into their offerings. And contrary to popular belief, users are not exactly alienated by new elements like NFTs, custodial wallets or immersive metaverse experiences.

Source: Economic Times November 08, 2023 14:53 UTC