Photo: Indranil Bhoumik/MintKolkata: Consumer goods maker Emami Ltd on Thursday said it had agreed to buy a 30% stake in Helios Lifestyle Pvt. Helios Lifestyle, which sells upscale products under The Man Company brand, has been valued at Rs80-100 crore, Emami director Harsha V. Agarwal said in a phone interview. Helios Lifestyle has no manufacturing facility and its enterprise value is largely a reflection of its assessed goodwill. Emami has two so-called mass market brands in the men’s personal care segment: Fair and Handsome and He. Emami shares the vision of Helios Lifestyle’s co-founders to turn The Man Company into a “global brand”, the statement cited Rohit Chawla, one of the founders of the Delhi-based company, as saying.

Source: Mint December 07, 2017 19:52 UTC