Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a deeper level by responding to your call to action (CTA). A poor subject line is more than just bad: It can contribute to your email being marked as spam, dinging your reputation with your customer and search engines. This eBook from Marigold outlines email subject line best practices, and shows some examples of subject lines that really work. Don’t miss this opportunity to optimize your email marketing strategy! Visit Digital Marketing Depot to download Email Subject Line Tips and Best Practices.

Source: The Nation August 16, 2023 08:01 UTC