The jar’s label is inspired by the 1973 album cover which sees the superstar stepping on to a yellow brick road while wearing a pink bomber jacket embroidered with his name. Founded by Sir Elton in 1992, the organisation funds frontline partners to prevent HIV infections, tackle stigma and provide care for vulnerable communities. Anne Aslett, chief executive of the Elton John Aids Foundation, said: “What started as a singular, limited-edition jar in 2022 has evolved into an incredible three-year partnership between Marmite and the foundation. “This jar is not only an homage to Elton’s artistic excellence but will also help to raise much-needed awareness of our ongoing mission to end Aids. Marmite brand manager Laura Iliffe said: “We’re incredibly proud to announce Marmite’s three-year partnership with the Elton John Aids Foundation, and what better way to begin than with a showstopping new jar that celebrates one of Elton’s most iconic albums.

Source: The Times November 06, 2023 05:11 UTC