X: The Rebranding of TwitterMusk’s decision to rebrand Twitter as X is just the latest of many dramatic moves made by the billionaire entrepreneur. Musk’s company, X Corp, has already absorbed Twitter as a subsidiary, signaling the long-awaited arrival of X.Twitter’s CEO, Linda Yaccarino, has revealed some details about what the X app would look like. Challenges and DoubtsDespite Musk‘s ambitions, analysts question whether Twitter, or X, has the necessary resources to pull off such a transformation. The Need for Positive CashflowPrior to announcing the X rebranding, Musk acknowledged that Twitter is still cashflow-negative, meaning it spends more than it earns. Key Takeaway– Elon Musk has rebranded Twitter as X with plans to create an “everything app” akin to WeChat.

Source: The Guardian July 25, 2023 03:50 UTC