It’s the first thing I think about when I wake and the last thing I do before I go to sleep. At my local off-licence they reach for what I’ve come in to buy before I’ve opened my mouth to ask: an Elf Bar. The super-strong disposable vape has boomed in popularity over recent months to become the “It vape”, the hashtag #Elfbar having amassed 727 million views on TikTok. I used to be hooked on cigarettes, then it was Juul, the controversial vape dubbed the iPhone of e-cigarettes. Neither of those had a hold on me like Elf Bars do.

Source: The Times June 08, 2022 20:49 UTC