Electronic Arts is committing to a three-year plan, hoping to slowly build up amateur, mid-level and professional tournaments. Video game publisher Electronic Arts Inc. plans to award $1 million over the next year to top players of its latest “Madden NFL” title. The “Madden NFL 17” Championship Series, announced Sunday, comes two days before the Electronic Entertainment Expo, or E3, brings the gaming industry to downtown Los Angeles. At an investor presentation last month, Electronic Arts “did its best to pour cold water on the notion that e-sports will generate significant direct revenue in the near term,” Macquarie Capital analyst Ben Schachter wrote to clients. “Every one of our development teams understands what competitive gaming is going to bring in the next many years,” Moore said.

Source: Los Angeles Times June 12, 2016 21:02 UTC